Privacy Policy for {{company}}.
Effective Date: 2025-06-18
At {{company}}, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard your data when you interact with our brand—whether through our website ({{domains}}), mobile applications, social media platforms, in-store experiences, or customer service interactions. By using our services, you consent to the practices described in this policy.
1. Information We Collect
We gather information about you in various ways, depending on how you engage with {{company}}:
a. Personal Information
- Account & Contact Details: When you create an account, subscribe to our newsletter, or place an order, we collect your name, email address, phone number, mailing address, and (if applicable) billing information.
- Payment Information: For transactions, we may collect credit/debit card details, PayPal information, or other payment method data (processed securely via third-party payment gateways; we do not store full card numbers).
- Demographic Data: We may ask for your age, gender, or preferences (e.g., shoe size, style interests) to tailor your experience.
b. Device & Usage Information
- Technical Data: When you visit our digital platforms, we automatically collect device-specific information such as your IP address, browser type, operating system, unique device identifiers (e.g., IMEI for mobile), and referral URLs.
- Usage Data: We track how you interact with our website/app, including pages visited, products viewed, time spent, search queries, and clicks (via cookies, pixel tags, or similar tracking technologies).
c. Transaction & Interaction History
- Order Details: We store information about your purchases, returns, exchanges, and order history.
- Customer Support Interactions: If you contact us via email, chat, or phone, we may log details of these conversations (e.g., issue description, resolution notes) to improve service.
d. AR/AI & Personalization Data
- For users of our AR Try-On app or AI-driven recommendations, we collect data necessary to enable these features, such as:
- Camera access (for AR try-ons) to scan your feet or environment.
- Browsing/purchase history to suggest products (e.g., "workleisure" heels based on your office shoe purchases).
- Biometric data (e.g., foot shape measurements from AR scans) to customize fit recommendations.
e. Social Media & Loyalty Program Data
- If you engage with us on social media (e.g., Instagram, WeChat) or participate in our loyalty program, we may collect public profile information (e.g., username, posts mentioning {{company}}) or loyalty points data.
2. How We Use Your Information
We use the information we collect to enhance your experience, operate our business, and provide personalized services:
- Fulfill Orders & Services: To process purchases, manage returns, and deliver your footwear (including sharing necessary details with logistics partners).
- Personalization: To recommend products (via our website/app, email, or SMS), tailor marketing content, and improve user interface features (e.g., AR try-on accuracy).
- Customer Support: To resolve inquiries, track issues, and improve our support services.
- Marketing & Communications: To send promotional emails, SMS, or push notifications (you may opt out at any time).
- Security & Fraud Prevention: To detect and prevent fraudulent transactions, unauthorized access, or other security risks.
- Product Improvement: To analyze user behavior, feedback, and trends (e.g., popular heel heights or design preferences) to guide future collections.
3. Information Sharing & Disclosure
We may share your information with third parties in the following circumstances, ensuring they adhere to strict data protection standards:
a. Service Providers
- Logistics Partners: To ship your orders (e.g., DHL, SF Express).
- Payment Processors: To complete transactions (e.g., Stripe, Alipay).
- IT & Cloud Providers: To host our website/app, store data, or manage analytics (e.g., AWS, Alibaba Cloud).
- Marketing Agencies: To execute targeted advertising campaigns (e.g., Facebook Ads, Google Ads).
b. Business Partners
- Retailers & E-Commerce Platforms: To manage sales through partnerships (e.g., Saks Fifth Avenue, Tmall Luxury Pavilion).
- Suppliers & Manufacturers: To coordinate production (limited to non-personal data, such as order quantities).
c. Legal Requirements
- We may disclose information if required by law, court order, or regulatory authority (e.g., tax authorities, consumer protection agencies).
d. Corporate Transactions
- In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity (with your rights under this policy remaining intact).
4. Data Storage & Security
We prioritize the security of your information:
- Storage Location: Your data is primarily stored on secure servers located in specify regions, e.g., China, EU, or globally as needed for operations. We may transfer data across borders only where necessary and in compliance with applicable laws (e.g., GDPR for EU users).
- Retention Period: We retain your information only as long as necessary to fulfill the purposes outlined in this policy (e.g., order-related data for 7 years for tax compliance; account data until you request deletion).
- Security Measures: We use encryption (e.g., TLS for data transmission), access controls, and regular security audits to protect against unauthorized access, breaches, or loss.
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access & Correction: Request to view, download, or correct inaccurate information about you.
- Deletion: Ask to delete your account and associated data (note: we may retain limited data for legal or operational reasons).
- Data Portability: Export your data in a structured, machine-readable format (where technically feasible).
- Withdraw Consent: Opt out of marketing communications or personalized services (e.g., unsubscribe from emails).
- Object to Processing: Request that we stop using your data for specific purposes (e.g., direct marketing).
To exercise these rights, please contact us at {{email}} with your name, account details, and request.
6. Children’s Privacy
{{company}} does not intentionally collect personal information from children under 16 (or the age of majority in your jurisdiction). If we become aware that we have collected data from a child, we will promptly delete it.
7. Payment Processing (PayPal ACDC Compliance)
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
8. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on our website and, where required, notified via email. Please review the policy periodically.
9. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact our Data Protection Officer:
{{company}}.
Email: {{email}}
Address: {{address}}
{{company}} – Where Elegance Meets Trust.
2025-06-18